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CVS pushes weekly sales in app to encourage purchases

CVS has expanded its mobile footprint with an application that encourages shopping through the use of sales and offers. In addition to managing prescriptions, consumers can plan shopping trips and...

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NRG Energy prioritizes mobile, social to enhance CRM initiatives

Reliant Energy taps SAP CRM NEW YORK – An NRG Energy exec said his company tapped SAP AG to enhance its customer relationship management platform by adding mobile and social elements to its...

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CVS rolls out mobile services to reward loyalty card members

The revamped CVS mobile site CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards. CVS has relaunched its mobile Web site and updated its iPhone and...

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CVS/pharmacy boosts shopability of mobile site by enabling purchasing

The CVS mobile site With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers. In addition to being...

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CVS/pharmacy rolls out SMS program to streamline mobile prescriptions

  The CVS text alerts program CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program. The SMS program from CVS/pharmacy notifies users when their...

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Kodak aims to monetize mobile photo sharing app

Kodak is letting consumers order prints and pick them up the same day at Target and CVS stores nationwide via a new mobile application. Consumers love using mobile phones to snap photos, browse photos...

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What works: Walgreens or CVS’ mobile loyalty program

Is there a formula for mobile? Walgreens and CVS are both strong examples of how mobile has shaken up the pharmaceutical industry. Although both companies have delved into multiple mediums, here is a...

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CVS/pharmacy pilots incentivized mobile program to drive foot traffic

Shopkick users receive a special offer from CVS Drugstore chain CVS/pharmacy is piloting a new mobile program that rewards in-store shoppers when they visit participating locations. The program is...

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CVS rounds out mobile strategy with QR-code enabled gift card exchange

CVS has launched a mobile gift card exchange in 7,400 stores that enables customers to sell unspent gift cards and receive a CVS gift card in exchange. Customers can scan QR codes appearing on prepaid...

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CVS, Walgreens, Amazon mobile apps receive highest ratings from users: report

CVS, Walgreens and Amazon have the top-rated mobile applications, with each receiving an average of 4.5 stars, according to a new report by Xtreme Labs. The Xtreme Labs Retail Apps Report looked at how...

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CVS/Pharmacy iPad app mimics in-store experience

A screenshot of CVS's new iPad app PHILADELPHIA – A CVS/Pharmacy executive at eTail East said that the company is exploring new mobile layouts to give customers a personalized experience through an...

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Health Mart pharmacy network prescribes mobile app for health management

GetMyRx increases the competitive advantage of independent pharmacy’s Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform...

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Giant Eagle launches stand-alone pharmacy app

Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available...

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How not accepting Apple Pay could backfire for retailers

The CurrentC mobile payments app With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of...

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Walgreens’ new Android app exemplifies benefits of Lollipop for retailers

Walgreens’ Android app Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications. With the recent announcement of...

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CVS Health boosts digital prowess with innovation lab in Boston

CVS Pharmacy app Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.  Even though CVS may...

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CVS debuts revamped app as it battles Walgreens for mhealth leadership

Consumers are looking for more pharmacy options on mobile CVS/pharmacy is competing with Walgreens, another pioneer in the mobile health sector, by rolling out a revamped mobile application with a more...

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CVS doctors up digital pharmacy to drive mobile prescription refills

Consumers are looking for more pharmacy options on mobile CVS is opening the doors to its mobile pharmacy, featuring a variety of tools giving customers the ability to manage their health while...

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PayPal brings in-store cash loading to iPhone app

PayPal My Cash cards are hitting retailers’ shelves PayPal is tightening its integration with bricks-and-mortar retailers CVS and Rite Aid by expanding a two-year-old cash loading service to the PayPal...

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Victoria’s Secret, CVS tap social media for last-minute holiday sales

Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift...

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